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JustWeddings.com either e-mails or calls potential clients to verify their contact details and get
further information about what they’re looking for. "Then we match up that particular bride to the
photographers in our network that best fit that bride," says Ken Wisnefski, the owner of the
six-month-old wedding site. "We're doing a lot of the weeding out and matching on the back end."
Joel Simpson, a Princeton, New Jersey-based photographer who uses a few different lead generators, says
of JustWeddings, "They give you very few leads but they are all high quality."
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At JustWeddings.com, Wisnefski found she had a key task -- telephone validation of
orders that brides have placed on the company’s Web site -- for which she could not
afford dedicated staff. So Wisnefski asked an ambitious sales representative to take
on this evening duty and learn a new aspect of the business. "She's a great worker,
and she wants to help out any way she can," says Wisnefski. "She knows that we're
driving a business objective."
Wisnefski says her people understand the business has the potential to offer greater
rewards -- in better times. "When the time is right, my staff will be compensated
accordingly," says Wisnefski.
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One Mother's Experience
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In August of 2008, armed with a newborn and a three year old in hand, Alison Wisnefski, a stay at home mother
who had once worked as a consultant in the contract staffing industry, took the plunge and became a business
owner.
Wisnefski, along with her husband, started Just Weddings, which connects brides with bride consultants. These
conultants then match the brides with professionals in the network best suited to handle their needs.
Starting a company in the midst of the recession scared Wisnefski at first, but she says, "We felt the
wedding industry is in many ways recession proof."
When she spoke to brides about their plans and the economic issues facing them, brides said that while
they weren't going to spend a lot on weddings, they certainly weren't going to wait for the recession to
end before getting married.
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Congratulations, to Ken Wisnefski for his honor in being one of the Philadelphia Business Journal's
40 under 40 contest winners. The winners are celebrated for their proven performance in their respective industries
and communities. The winners are chosen because they shape the community in ways that promote a greater place to
live and work.
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Tie the knot without breaking the bank
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" Budget your wedding with the help of JustWeddings.com:
- Formulate a budget soon after the engagement. Think about your current and future monetary situation. Would you be willing to save money on the wedding in exchange for having extra money as newlyweds?
- Keep a running spreadsheet of percentages and dollar amounts devoted to different needs.
- Make weekly calculations to ensure you are in line with your allotted budget.
- Take quotes from three to five vendors before making a final decision. Choices allow you to make the best buying decisions.
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" Other companies are wising up. The employees of JustWeddings.com, an online wedding planning service, thrive on
flexible schedules. President Allison Wisnefski admits her initial expectation that her staff work only during
the hours of 8 a.m. and 6 p.m. was unrealistic. Problems quickly arose--some employees had long commutes and
others needed to drop off and pick up their kids. She reluctantly allowed several of her employees flexible
schedules and discovered that it improved employee satisfaction and energy.
Wisnefski now champions flextime. "Being in a position to offer flexibility [in] this economic climate serves
as an advantage," she says. "
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" Making a difference is something Allison Wisnefski, president of JustWeddings.com, originally planned.
"I wanted the Web site to serve as a blessing to engaged couples," instructs Wisnefski. "Planning your wedding
is so exciting, and yet, can be so stressful. The primary purpose behind JustWeddings is to help make dream
weddings happen. It makes me very happy to hear that our system is working especially well for couples in this
economy." "
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" Be conversationally tactful. "When you feel a particular conversation is taking a turn towards
'gossipsville,' change its direction. This can be done simply by mentioning something work-related. Those
who like to gossip usually can identify others of the same feather. If you come across as someone who is
not interested in those types of conversations, opportunities to become engaged in them quickly diminishes,"
said Ken Wisnefski, president of WebiMax.com. "
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